BRANDING

Six Ways To Stay Relevant In An Ever-Changing World

As if things weren’t moving quickly enough as it was, the pandemic has accelerated the pace of progress almost beyond our ability to keep up.

We were already dealing with whiplash on an almost daily basis before the pandemic turned the world upside down. The evolution of the economy was already moving at an incredible speed, with multiple changes happening simultaneously in every corner and at every level. The past decade has been mind-blowing, with all the innovations in technology, a fractured media landscape, a monumental shift in how we engaged with brands, where we get our information, the inevitable move to online shopping, and the acceleration of home delivery. These were already happening before the pandemic, and then we were told to shut down and stay home.

“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.”

We are only just now starting to regain some normalcy, while at the same time experiencing the worst of the pandemic. We have a vaccine, so there is a light at the end of the tunnel, but we are nowhere near the end of it. It remains to be seen, what aspects of life will return to the way things were, and what…